CHANNEL EXPERTS

Functions of Distribution Channel Marketing

The technology supply chain requires specific strategies and tactics that support all partners (OEMs, Distributors, Resellers) in a complex go-to-market strategy. When the supply chain synchronizes and integrates its sales and marketing activities, good things happen – for everyone.

Qgenisys helps you achieve a truly integrated and symbiotic supply chain where all of your partners collaboratively produce tremendous marketing and sales results. Our job is to help gather, and manage, intelligence on your end customers. We make sure that sales outreach, messaging and offers are all aligned with the way your end customers make purchase decisions.

Unlike marketing firms or information management software, we uniquely organize and integrate all sales data from OEMs, Distributors and Resellers. Because we're an objective third party, we help each channel partner retain its individual ownership of the sales relationship while leveraging the integrated intelligence for all. We unite all channel partners to exceed marketing and sales expectations with measurable results.

OEM Needs

- More accurate sales forecasts and a reduction in the cost of sales

- Measurable lead conversion and return on marketing investment

- Improved overall lead management and sales contact strategies

- Increased distributor and/or reseller accountability for market development funds

Qgenisys Solution
Qgenisys develops accountable interchannel programs to show OEMs that their marketing budgets truly impact the top and bottom lines – regardless of whether the program is implemented by the OEM, their distributors or their resellers. Our data-driven process manages sales leads from initial marketing touch through lead distribution and sales close. Our programs are packaged for easy implementation by both distributors and resellers. Qgenisys helps OEMs measure the success of their marketing investments, how well funds were appropriated to resellers and programs and how to yield even better returns on future marketing investments.

Value-Added Distributor Needs

-The ability to demonstrate quantifiable marketing and sales results to OEMs to maintain or increase future marketing development funds

-More marketing expertise than they can afford

-Improved marketing and sales management tools to measure marketing performance

-The ability to provide more high-quality leads to resellers to keep them happy

-Programs and systems to help them avoid channel conflict

Qgenisys Solution
Qgenisys gives distributors the benefit of an expert marketing department that helps them implement and improve demand generation programs guided by business rules that significantly reduce the potential for conflict with or between their reseller partners. Qgenisys helps them with the critical task of tracking leads through the sales cycle so that they can deliver measurable results...a virtually impossible task for any distributor to undertake alone! Now distributors can easily demonstrate their marketing value to OEM partners and their lead generation value to their reseller partners.

Value-Added Reseller Needs

-A greater quantity of higher quality sales leads

-The ability to demonstrate higher lead conversion rates to OEMs and distributors to maintain or increase future marketing development funds

-More marketing expertise than they can afford

-Improved marketing and sales management tools that are packaged for instant alignment with OEM funding guidelines, messaging and offers

Qgenisys Solution
Qgenisys gives resellers the benefit of an expert marketing department that helps them implement and improve demand generation programs. Qgenisys helps resellers with the critical task of automatically synchronizing their marketing programs with OEM funding guidelines, messaging and offers. Best of all, resellers benefit from significantly higher lead return on investment. While keeping your marketing data private and secure, we give you the ability to demonstrate higher lead conversion rates to manufacturers and distributors so you can maintain or increase future marketing development fund allocations.

Qgenisys Never Forgets Your Customer
At the end of the technology supply chain, it's the end customer that creates success for OEMs, distributors and resellers. That's why our lead generation processes are designed to leverage the psychology and motivations behind end-user profiles and decision-making habits. Our marketing and sales tactics are based on customer needs, not product attributes. Our objective marketing expertise helps channel partners break free from "product speak" and focus on customer needs.