Take your lead process out of the Stone Age...

 

ABOUT US

Qgenisys is a lead management company that guarantees measurable marketing results. Our processes and tools continually improve our business-to-business clients' lead management and, most importantly, increase their sales.

Qgenisys is different from other marketing services providers. We help our clients develop, distribute and monitor qualified sales leads. We improve the lead management process by tracking leads through the complete sales cycle. We can help you implement and manage database marketing and demand generation programs and track all leads from initial contact through to a Sale or No Sale.

We are not a sales contact or marketing automation application, nor do we provide CRM or ERP information systems. We don't compete with your ad agencies or marketing firms. We complement them by delivering what they cannot: the clarity to "see" exactly how your marketing and sales efforts are working. We assist you in gathering valuable lead feedback from the sales team and can deliver a quantifiable snapshot of all leads in your sales pipeline. This helps you validate the return on your company's marketing investment.

Our clients include, but are not limited to, OEMs, distributors and value added resellers in the technology channel. They benefit from a measurable, integrated sales and marketing process that maximizes the effectiveness of their marketing funds and contributes to increased sales.

History of Qgenisys

Qgenisys is derived from: Sales queue (Q) + genesis (geni) + processes (sys)

We manage your sales queue (Q) by focusing on data first (geni) and processes second (sys). By tracking sales data with quantifiable marketing tools, we give you measurable marketing results that help you achieve your company’s sales and marketing goals.

The seed for Qgenisys was planted more than 25 years ago when its founders, Laura McGuire and Peter Kowalchuk, worked together in the marketing department of a Fortune 50 company. Laura and Peter joined forces and founded Qgenisys in 2000. Since then, Qgenisys has provided marketing and demand generation services to the technology supply chain.

Qgenisys is truly unique. Technology OEMs, distributors and resellers rely on our measurable, integrated sales and marketing processes in order to maximize the effectiveness of their marketing funds and increase sales.

Our Team

Laura McGuire – CEO, Co-Founder

Laura McGuire is a successful entrepreneur, having founded two companies in the lead management and demand generation industry. Along with Peter Kowalchuk, she is a co-founder of Qgenisys. Laura is an internationally recognized expert in demand generation and lead management and is a frequent speaker at industry and association meetings and conventions in the United States and abroad. She is on several boards of directors and consults on new-technology marketing both in the U.S. and Europe.

Peter Kowalchuk - President, Co-Founder

With more than 30 years of marketing experience, Peter likes to say that it’s his experience, not his age, that counts in the demand gen and lead management world. He has developed marketing and marketing support functions for divisions of large and mid-sized corporations in a variety of industries. He’s also served as a business and marketing consultant for start-up companies. A past winner of the Direct Marketing Association’s Diamond Echo Award, he co-founded Qgenisys in 2000 and frequently shares his marketing experiences through high-profile speaking engagements at national and regional marketing conferences.

Meg Brennan – Director, Client Services

Meg is our resident "people person" and a 15-year veteran of hi-tech marketing and consulting. She leads the Client Services Team in implementing the measurable marketing processes and programs that improve marketing ROI for our clients. Before joining Qgenisys in 2002, Meg led a team to revamp and rollout new rapid implementation methodologies at JD Edwards (now Oracle). She started her career at Quark, Inc., where she learned the ropes of marketing and sales. It’s no quirk that after working for Quark, Meg finds herself a valued leader at Qgenisys!